Creative Media Concept (CMC) is an independent not -for-profit audio-visual media organization based in Nairobi with a mandate to operate also in Kisumu and Kakamega. CMC was established in 2010 and started formal operations in 2012.

One of the biggest challenges facing developments in Kenya is the lack of citizen engagement with the formulation and implementation of social development agenda. As the country continues to embrace the new constitutional culture, it is important to sensitise and empower the public with the knowledge and information that will enable them to take more responsibility in safeguarding the vulnerable. One such way of taking responsibility is to make demands within the provision of the constitution for the necessary reforms to be effected to ensure that children and vulnerable adults are protected from all forms of abuse.