Over half of the population of Kenya is constituted by children some of whom live in dire situations of abuse. Yet, the child protection system lacks a functional framework and clear guidelines for public engagement that is deliberate, accountable and sustainable. Creative Media Concept’s programmes and activities are driven by the recognition that child protection is a multi-sector and multi-disciplinary concern that requires the involvement of everyone.
Towards this end CMC conducts awareness campaigns for children to empower them to recognize and report abuse in a safe manner.
CMC advocates for the protection of children through audio-visual media platforms that include drama, narratives and short films. We produce thematic items based on research and testimonies of children who have either been abused or witnessed abuse.
CMC also strengthens the work of other children’s agencies by covering awareness events and producing documentaries that are shared for evaluation and learning.